What a difference a decade makes in modern media: Part 1

Realistic Transistor Radio by Radio Shack

1960s NBC Peacock Logo

When I was growing up I never imagined a world where media would be so pervasive. After all, we had a black-and-white TV that received about 6-8 channels depending on the weather, a tube radio, and my dad’s 8mm projector for movie night on Friday or Saturday if he wasn’t out on the road truckin’. I chuckle a bit now  whenever I see the NBC peacock, because the first one I saw was just shades of grey! Things sure have changed for better or worse depending on your perspective.

I remember the Oldsmobile Delta 88 we got—a large white behemoth by today’s standard—that had an AM radio. Now wherever we went in the car, we could listen to the radio. I remember, too, my first transistor radio I bought at the local geek shop (that’s an electronics store for the less enlightened). It was a big day because I couldn’t drive, but that didn’t matter because now I could listen to the radio (AM and FM) wherever and whenever. At that time (in the 1960s-70s), books, magazines, newspapers, television, and film were not ubiquitous in the same sense as radio. Only radio could be enjoyed anywhere at any time.

Realistic Transistor Radio by Radio Shack

Now jump ahead to the modern-day. You don’t have to wait for your local newspaper to be delivered to your door step. You can watch your favorite television program at the park while the kids play on the swings. You can listen to a radio station from Australia when you’re located in Florida. All media are ubiquitous in much the same way as was radio long ago. Indeed, there are three dynamic dimensions at work today that are revolutionizing how, when, and where we consume media content: wireless technologies, mobile devices, and media convergence.