Monthly Archives January 2013

What a difference a decade makes in modern media: Part 2

child-and-phone-1330009422EAw Convergence: a phenomenon whereby diverse media types merge. Nicholas Negroponte of Massachusetts Institute of Technology (MIT) first noted this phenomenon in 1978. Whether one applies the Technologies Acceptance Model or a Uses and Gratifications Theory (ie Media Dependency), the best evidences suggest that the smartphone and tablet computer provide the primary devices of media convergence today. What media cannot be experienced by the use of a smartphone or tablet computer?Read More